Monthly Archives: May 2013

When bad content happens to good websites

Publishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party content. You can read my full post, and the very lively discussion it provoked, including a response from Outbrain, on the Econsultancy blog at http://econsultancy.com/us/blog/62812-when-bad-content-happens-to-good-websites  

Google: Marketing is more than AdWords and SEO

For years Google has been proving by example that it believes in traditional marketing channels. It has delivered some very moving TV commercials. And recently it took over Boston’s South Station for a month with a “station domination” billboard strategy, buying up every available square inch to promote its Google apps. You can read the full post on the […]