Monthly Archives: July 2013

AT&T pays 3.5 million Google AdWords clicks for stadium naming rights

AT&T has bought the naming rights to the Dallas Cowboys football stadium. Reportedly they are paying about $18 million a year for the rights. It is one of the biggest naming rights deals. Companies that buy stadium naming rights will tell their shareholders that it’s great for brand building, but in many cases these deals […]

Massachusetts Maritime Academy has a wicked awesome simulator

Recently my wife and I rode in the Cape Cod Getaway, a 150-mile fundraiser for the National Multiple Sclerosis Society. After the first day of riding, the 2,000+ cyclists stayed overnight at the Massachusetts Maritime Academy, an 1100-student state college with such programs as Environmental Science, Marine Safety, Maritime Transportation, International Maritime Business, and Engineering. […]

JK Rowling proves the value of brand equity

Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary. Now J.K. Rowling, author of the “Harry Potter” series (as if anyone needed to be told), has inadvertently revealed the value of her brand. You can read the full post on the Econsultancy blog at http://econsultancy.com/us/blog/63076-jk-rowling-proves-the-value-of-brand-equity […]

Choice: the secret sauce that powers content marketing

I recently interviewed Jamie Scheu, Vice President, Associate Director of Content at Hill Holliday about content marketing. The fact that we choose what to view, read and interact with as a result of content marketing, rather than having messages thrust upon us as in traditional advertising, makes a huge difference to what we think of the products and […]