Storytelling is one of the best ways to create a bond with people, and content marketers should use it and other creative techniques to make their materials stand out. Read the full post on the Econsultancy blog.
It takes a village to make a great movie. The writer, director, producer, actors, cinematographer, editor, composer and many other people need to be at the top of their game for it all to come together. And it takes a village to close a deal. The popular image of the account executive (or sales rep […]