Monthly Archives: January 2014

Google Week, Day 5: The Google corporate culture that makes it all possible

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Google staff people - GooglersThis is the conclusion of my five-day series on Google. Previously I’ve looked at Google’s #1 position in search and search advertising, display advertising, mobile search and advertising, video ads, YouTube, and its rising presence in social media (YouTube is both a video and a social media site), and analytics. Continue reading

Google Week, Day 4b: continuously improving your results with Google’s analytical tools

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chartThis is a continuation of my five-day series on Google. Previously I’ve looked at Google’s #1 position in search and search advertisingdisplay advertisingmobile search and advertising, and video ads, YouTube, and its rising presence in social media (YouTube is both a video and a social media site). Tomorrow I’ll conclude with a post about Google’s corporate culture Continue reading

Google Week, Day 1: Search marketing

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Google logoThis is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. Continue reading

Recruiting is part of your brand, too

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Many, if not most, companies will say that their most valuable asset is their employees — that they value bright, pro-active employees who don’t just check the boxes but bring real additional value to their jobs. And one recruiting consultant recently wrote that companies should treat job candidates as customers, not vendors, “The new big thing for corporate HR is ensuring a great candidate experience.” But many companies fall far short of that. Continue reading

The origin and original goals of “Sales 2.0” — much broader than social selling

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Nigel Edelshain“Sales 2.0”, which is often called “social selling”, is one of the hottest topics these days. For example:

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