Monthly Archives: February 2014

How Newcastle and Anna Kendrick hijacked the Super Bowl advertising conversation

If there is newsjacking, can there also be “adjacking”? Apparently, as Newcastle Brown Ale has hijacked the conversation about Super Bowl ads with its online “If We Made It” campaign. Saving the $4 million cost of broadcasting a 30-second ad during the game, the company and its agencies instead did some longer videos with relatively […]