Monthly Archives: June 2014

Conversion optimization is the keystone to digital revenue generation

Conversion optimization is one of the most important elements of an effective revenue generation program. Your prospects are seeing thousands of commercial messages every day. If you are effective in getting them to not just notice you but to respond to your messages and come to your website, you have to help as many as […]

HubSpot CMO Mike Volpe talks about the Why and How of inbound marketing

Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG […]

In the Age of the Customer, superior customer experience is the path to success

We live in the age of the customer. Never before have customers had so many options, so much information, and so much power. What customers wants from companies is simple: a consistent, high-quality, on-brand experience every time they interact with the company. Consistency is one of the most important parts of this formula. Customers don’t […]