Monthly Archives: November 2014

7 marketing technologies that can create swift results


With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed”. In my guest post for the Harvard Business Review blog, I suggest a Marketing Technology Starter Kit: 7 programs that every company’s marketing team should be using to generate more leads and revenue.