Monthly Archives: May 2016

Sometimes the old ways are still the best ways

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.

That means, though, that close to 70% of advertising dollars are still spent on traditional media.

The most important question still is: Where is your audience? Continue reading

Attitude is more important than demographics

Many people equate marketing with advertising and promotion. But marketing’s most important role is in understanding the customer and their needs, desires and motivations and working with others in the company to help create the products and services that they’ll pay for. As Seth Godin says, “Don’t find customers for your products, find products for your customers.”
Continue reading

Digital marketing: start with conversion optimization

Want to double your leads? If I was asked to double the number of leads that a company is getting without spending significant additional money, the first thing I’d look at is conversion optimization, because it’s easier to double the number of leads that you’re getting from the people already coming to your website than it is to double the number of people coming to it.
Continue reading