Trello is an easy to use, intuitive tool for managing marketing team tasks, especially if you’re using the agile methodology.
In Trello you create a list for each sprint, or whatever time period you use to manage projects. Then you create a card for each task, and can assign people and make notes on each card. Continue reading
We’ve all experienced predictive analytics: it’s the data science used to make personalized product recommendations for you on Amazon, Netflix and other sites. And predictive analytics is way ahead of lead scoring in helping companies close new business.
“Never criticize. Never complain.” – Dale Carnegie
Dale Carnegie’s 80-year-old advice still has merit when it comes to marketing.
It doesn’t take much time on social media to realize that positive, upbeat, inspirational and problem solving posts get the most shares and likes. “How to do X…” marketing posts are very popular. Continue reading
The majority of marketers who adopt the agile methodology report that their teams are more productive, get campaigns to market faster, and improve their business results. Employees also often report significant satisfaction with the agile method. A key organizational principle of agile marketing is the sprint. Continue reading
As marketers we should be talking with customers ourselves and bringing research to sales. But whether it’s an enterprise sales rep closing $1 million deals or a retail salesperson in the clothes section helping people buy something that looks good on them, salespeople have orders of magnitude more customer contact than we ever will. So be close to your salespeople and learn from them about your customers. Continue reading
Twitter gives you many options to target your ads including remarketing to your website visitors and targeting based on interest, geography and behavior.
The most specific way to target, though, and to target members of a Twitter List that you created. This can also be an excellent part of your influencer marketing. You can easily create a List by uploading email addresses or other identifying information, or adding Twitter accounts one by one. Continue reading
GE has been around for 130 years. It has 300,000 employees, ranks 11th on the Fortune 500 with $140 billion in annual revenue, and its brand is considered the 10th most valuable in the world.
When you start advertising with Google AdWords you’ll probably have pretty broad keyword targeting. What you’ll find is that many people who are seeing your ads – and costing you Benjamins by sometimes clicking on them – are actually looking for things unrelated to your products and services. By systematically weeding out these inappropriate searches you can keep improving on your targeting and ROI. Continue reading
Around Christmas it’s not uncommon for companies to send consumers small product samples in the mail. And if you’ve ever owned a small business you’ve probably gotten sample company pens from promo companies. Done more creatively dimensional direct mail is a good way to get the attention of a prospect who has otherwise been ignoring your other marketing. Continue reading
Many marketing teams are adopting the agile methodology as a way to manage their many efforts in today’s rapidly changing marketing world. And many of them report a significant increase in productivity and throughput as a result.
A central component of the agile methodology, for marketing or software, is the daily morning standup meeting. This is a 15-minute standing meeting at the beginning of the day in which each member of the team describes: Continue reading