Monthly Archives: August 2016

Use Trello to manage marketing team tasks

Trello is an easy to use, intuitive tool for managing marketing team tasks, especially if you’re using the agile methodology. In Trello you create a list for each sprint, or whatever time period you use to manage projects. Then you create a card for each task, and can assign people and make notes on each […]

Predictive analytics can significantly improve marketing targeting

We’ve all experienced predictive analytics: it’s the data science used to make personalized product recommendations for you on Amazon, Netflix and other sites. And predictive analytics is way ahead of lead scoring in helping companies close new business. Large B2B and B2C companies have been using predictive analytics (PA) for years to better prioritize sales […]

Use positive messaging

“Never criticize. Never complain.” – Dale Carnegie Dale Carnegie’s 80-year-old advice still has merit when it comes to marketing. It doesn’t take much time on social media to realize that positive, upbeat, inspirational and problem solving posts get the most shares and likes. “How to do X…” marketing posts are very popular. Nothing negative about […]

Use agile sprints to manage your marketing team’s work

The majority of marketers who adopt the agile methodology report that their teams are more productive, get campaigns to market faster, and improve their business results. Employees also often report significant satisfaction with the agile method. A key organizational principle of agile marketing is the sprint. Agile marketers typically break their work into 2-4 week […]

Take a salesperson to lunch

As marketers we should be talking with customers ourselves and bringing research to sales. But whether it’s an enterprise sales rep closing $1 million deals or a retail salesperson in the clothes section helping people buy something that looks good on them, salespeople have orders of magnitude more customer contact than we ever will. So […]

Hyper-target with Twitter ads to Lists

Twitter gives you many options to target your ads including remarketing to your website visitors and targeting based on interest, geography and behavior. The most specific way to target, though, and to target members of a Twitter List that you created. This can also be an excellent part of your influencer marketing. You can easily […]

Go negative to improve Google AdWords

When you start advertising with Google AdWords you’ll probably have pretty broad keyword targeting. What you’ll find is that many people who are seeing your ads – and costing you Benjamins by sometimes clicking on them – are actually looking for things unrelated to your products and services. By systematically weeding out these inappropriate searches […]