Monthly Archives: September 2016

Avoid parallax website designs

You’ve probably seen some recent websites that use very long scrolling pages that often touch on several topics – it’s as if several pages were combined. These are often referred to as parallax style sites. (Technically a parallax site is one that also simulates a kind of three dimensional look with the plane closest to […]

Growing with network effects

AT&T (then known as American Telephone and Telegraph) first described the idea of a network effect a century ago. They noted in a report that the more people who were on their network, the more valuable it became. Today network effects are central to growing many Internet companies. (They don’t affect, of course, companies with […]

Avoid random acts of content

In the increasingly competitive world of content marketing it can be tempting to just put the pedal to the metal and produce as much content as possible: hundreds of blog posts, videos, webinars, infographics, emails, newsletters, white papers, social media posts – anything so long as it’s somewhat related to your industry. And in that […]

It’s a dynamic marketing world

A few years ago I attended one of those multi-city marketing tours that software companies do – this one was by Eloqua, a major marketing automation company. Held in a hotel downtown it was a full-day event with probably 150-200 people attending. At one point they did a case study with the Boston Bruins. They […]

Clinton and Trump’s fake Twitter followers

The Internet is full of bots, which means that not only may the traffic to your website be inflated but so too your social media following. Twitteraudit.com is a site that quickly analyzes a sample of an account’s followers to estimate how many are fake. For Trump and Clinton, TwitterAudit estimates that about 40% of […]