Monthly Archives: October 2016

How to audit your content

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A critical early step in developing a content strategy and calendar is auditing your existing content. Typically organizations have way more content than they realize in the form of web pages, social media posts, white papers, blog posts, webinars, videos, and so forth. And much that they’re aware of may not be being used to its fullest; it’s estimated that 70-80% of content developed by marketing for sales is unused. Continue reading