Monthly Archives: November 2016

How REI won Black Friday with its unconventional #OptOutside marketing campaign

Black Friday, the day after Thanksgiving, is known for sales, lines and crazy shoppers. Except at REI.

Last year recreational equipment retailer REI announced that they were closing all of their stores on Black Friday, giving employees a paid day off, and encouraging them and everyone to take the day to get outside and do something fun. They promoted it with the hashtag #OptOutside Continue reading