Monthly Archives: October 2017

The Peculiar Appeal of Incompetent People

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The Dunning-Kruger effect in psychology is a bias among people (men?) of low skill. They consistently over-estimate their abilities. Perhaps because of their low skill/knowledge in a field they don’t even realize just how poor theirs is. And their over-estimation gives them more confidence.

And many people are attracted to people with high confidence. Someone who says “I know what to do!” is generally more convincing and appealing than someone who says “It’s complex. I will have to think about that and get back to you.”

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WTF Dove Soap:

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Dove soap has received deserved accolades for its “Real Beauty” campaign, which has run for over a decade. Running counter to the supermodel look of so many ads, it shows that women of all sizes, colors and ages can be beautiful.

The campaign grew out of market research done for Dove by Edelman – 3,000 women in 10 countries – which reported that only 2 percent of women interviewed considered themselves beautiful.

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