Louis Gudema

Louis GudemaI am the founder and president of revenue + associates, which helps companies significantly increase their revenue through measurable improvements in sales and marketing.

I created Internet marketing agency Magic Hour Communications, oversaw the development of its MagicWand Web CMS, and built Magic Hour into one of the top 3 or 4 companies in its national Web SaaS market before selling it in November, 2009. I’m equally proud that Magic Hour’s diverse workforce was especially known for our customer service.

I’m a sales leader, introducing Salesforce to Magic Hour over a decade ago. After the acquisition of Magic Hour by GIM, as VP of Sales & Marketing I totally re-oriented their sales approach and, for example, created a sales playbook and introduced weekly coaching. I’m a marketer, creating the strategy for, and executing, effective marketing programs that build brands and generate leads. I’m a hunter, successfully closing deals up to $1 million with Global 2000 companies, often at the VP level or above, as well as start-ups, independent schools and colleges, and non-profits. A social media early adopter, I use social selling to research, connect and sell. I am LinkedIn member 58,795 (out of over 275 million), and also active on Facebook, Twitter, Google+ and YouTube, and the winner of numerous regional, national and international awards. In addition to this blog, I regularly blog for IDG Connect and Econsultancy, and occasionally for others.

My sales wins and marketing clients have included IBM, EMC, PTC, Cognos, Philips Healthcare, Partners Healthcare, Genzyme Genetics, Avid Technology, Harte-Hanks, The Boston Globe, Stonyfield, Endeca, Stratus, Houghton Mifflin, Bentley University, Clark University, Worcester Polytechnic Institute, University of Miami, Groton School, Horace Mann School, St. Albans School and many others.

I am available to speak to groups on a wide range of topics related to business and revenue generation.