The 1950s and 60s were dominated by “big ideas” in advertising as advocated by the great David Ogilvy. Companies spent millions of dollars for large national TV buys for The Jolly Green Giant, Maytag repairman, Avis trying harder, never squeezing the Charmin, and the Marlboro Man. Continue reading
In online advertising you either pay by click (CPC = cost per click) or impressions (CPM = Cost Per Thousand, “M” being the Roman numeral for thousand. This method has been around for a long time).
But what is an online impression? Continue reading
Facebook marketing today is far different from what it was just a few years ago. Continue reading
It’s very rare that an ad campaign truly goes viral – maybe only two or three times a decade. Continue reading
Don’t advertise so much that you’re annoying your customers. Continue reading