Category Archives: advertising

Think Small

The 1950s and 60s were dominated by “big ideas” in advertising as advocated by the great David Ogilvy. Companies spent millions of dollars for large national TV buys for The Jolly Green Giant, Maytag repairman, Avis trying harder, never squeezing the Charmin, and the Marlboro Man. Today marketing is characterized by countless small ideas for […]

Enough already with the advertising, Or, How to really annoy your customers

This would seem like common sense, but common sense is not always so common: Don’t advertise so much that you’re annoying your customers. On Sports Illustrated’s Monday Morning Quarterback section, this six minute, twenty-six second video has seven ads for Microsoft Windows: one at the beginning and six fly-ins of a Windows 8-like layout that […]