A/B testing is a traditional technique in direct marketing, and it’s common in digital marketing, too. People test alternate versions of landing pages, images, email subject lines, colors, offers, creative, and on and on. (In some cases when they have large volumes they may do multi-variate testing, too.)
But don’t necessarily assume that just because one option won that it’s always better. Continue reading
“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain Continue reading
In a recent interview former Major League Baseball all-star pitcher Dwight Gooden tells this story about when he was trying to make a late-career comeback:
“You have to remember all the new stadiums they got the radar guns and they’re turned up three or four miles an hour faster just for the fans. Continue reading
Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). Continue reading
“Talking About” is one of Facebook’s most important brand page metrics; they consider it so important that they place it at the top of each page, right next to its name and the number of page Likes.
Recently a small “vanity” page I created had more people talking about it than the Best Buy, Southwest Airlines, and Microsoft pages – combined. Continue reading