Category Archives: attribution

Developing an attribution model from Day 1

I recently interviewed CTO Dave Krupinski about how they developed a marketing attribution model and the value that it’s had for their company. This was originally posted on the IDG Connect blog. Louis: Please describe what is What does it do? Dave: is the largest online marketplace for finding care. We help families […]

AT&T pays 3.5 million Google AdWords clicks for stadium naming rights

AT&T has bought the naming rights to the Dallas Cowboys football stadium. Reportedly they are paying about $18 million a year for the rights. It is one of the biggest naming rights deals. Companies that buy stadium naming rights will tell their shareholders that it’s great for brand building, but in many cases these deals […]

Google: Marketing is more than AdWords and SEO

For years Google has been proving by example that it believes in traditional marketing channels. It has delivered some very moving TV commercials. And recently it took over Boston’s South Station for a month with a “station domination” billboard strategy, buying up every available square inch to promote its Google apps. You can read the full post on the […]