Category Archives: brand equity

Enough already with the advertising, Or, How to really annoy your customers

This would seem like common sense, but common sense is not always so common: Don’t advertise so much that you’re annoying your customers. On Sports Illustrated’s Monday Morning Quarterback section, this six minute, twenty-six second video has seven ads for Microsoft Windows: one at the beginning and six fly-ins of a Windows 8-like layout that […]

JK Rowling proves the value of brand equity

Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary. Now J.K. Rowling, author of the “Harry Potter” series (as if anyone needed to be told), has inadvertently revealed the value of her brand. You can read the full post on the Econsultancy blog at http://econsultancy.com/us/blog/63076-jk-rowling-proves-the-value-of-brand-equity […]