Category Archives: branding

Are there bad company names, or just poor products and services?

What’s in a name? That which we call a rose By any other name would smell as sweet – Shakespeare’s Juliet In the recent CBS special commemorating the 50th anniversary of The Beatles first performing in the U.S. on The Ed Sullivan show, Paul McCartney told David Letterman that originally girls in England didn’t like the […]

Why sales reps should blog. And tweet. And follow. And…

Sales reps are busy people, right? We need to be spending all of our time researching, cold calling, and meeting with prospects, right? Wrong. We also need to actively participate in the online conversation. Sales reps should blog for several reasons. For of all, to write an original post you need to keep up with […]

Enough already with the advertising, Or, How to really annoy your customers

This would seem like common sense, but common sense is not always so common: Don’t advertise so much that you’re annoying your customers. On Sports Illustrated’s Monday Morning Quarterback section, this six minute, twenty-six second video has seven ads for Microsoft Windows: one at the beginning and six fly-ins of a Windows 8-like layout that […]

JK Rowling proves the value of brand equity

Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary. Now J.K. Rowling, author of the “Harry Potter” series (as if anyone needed to be told), has inadvertently revealed the value of her brand. You can read the full post on the Econsultancy blog at http://econsultancy.com/us/blog/63076-jk-rowling-proves-the-value-of-brand-equity […]