Category Archives: customer experience

HubSpot CMO Mike Volpe talks about the Why and How of inbound marketing

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Mike VolpeMike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG Connect Marketer blog. Continue reading

CX Smackdown! The visionary founder versus the customer experience designer!

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“Customers don’t know what they want until we’ve shown them.” – Steve Jobs

mexican-wrestling 170According to Forrester, we’re now in the Age of the Customer (having, over the past century, previously gone through the Ages of Manufacturing, Distribution and Information). Customers now have far more choice, and far more power, than ever before. Continue reading