Category Archives: digital marketing

Sometimes the old ways are still the best ways

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.

That means, though, that close to 70% of advertising dollars are still spent on traditional media.

The most important question still is: Where is your audience? Continue reading

HubSpot IPO highlights the challenge for all marketing technology companies

HubSpot logoCongratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading

HubSpot CMO Mike Volpe talks about the Why and How of inbound marketing

Mike VolpeMike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG Connect Marketer blog. Continue reading

Marketers are suffering from Innovation Overload, and what we can do about it

Change Ahead signFor a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. Continue reading

Google Week, Day 1: Search marketing

Google logoThis is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. Continue reading