Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.
That means, though, that close to 70% of advertising dollars are still spent on traditional media.
The most important question still is: Where is your audience? Continue reading
Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading
Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG Connect Marketer blog. Continue reading
“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain Continue reading
The Internet giveth and the Internet taketh away. Continue reading
For a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. Continue reading
This is the third part of my week-long series on Google. On Monday I talked about Google’s dominant role in search marketing and on Tuesday about Google’s industry-leading display advertising. Continue reading
This is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. Continue reading