Category Archives: digital marketing

Sometimes the old ways are still the best ways

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend. That means, though, that close to 70% of advertising dollars are still spent on traditional media. The most important question still is: Where is your audience? If you can reach them through […]

HubSpot IPO highlights the challenge for all marketing technology companies

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]

HubSpot CMO Mike Volpe talks about the Why and How of inbound marketing

Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG […]

Lies, damned lies, and sales and marketing statistics

“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain These are all statistics about sales and marketing that I’ve run across recently. I think that they’re pretty much useless… Inbound marketing practices produce 54% more leads than traditional outbound practices. It takes an average of five […]

A digital marketing action plan for small businesses

The Internet giveth and the Internet taketh away. For small and mid-sized businesses – including the smallest, which are just one person — the Internet has provided huge advantages. Relatively inexpensively they can create a basic website or blog and potentially reach a global market. They can get up and running on search advertising platforms, […]

Marketers are suffering from Innovation Overload, and what we can do about it

For a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. I believe that […]

How I added over 100 Twitter followers in one day, and why I’ll never do that again…

There’s a feeling among many on Twitter that having a large number of followers is good, period. But Twitter is like any other form of communication: each person and company will have its own audience and objectives. For some, having a deep connection with 500 or 1,000 people will be more important and productive than […]

Google Week, Day 3: Google dominates mobile even more than desktop

This is the third part of my week-long series on Google. On Monday I talked about Google’s dominant role in search marketing and on Tuesday about Google’s industry-leading display advertising. Tomorrow will be about video, YouTube and social media, and a second post on analytics, and Friday will be about the Google corporate culture and […]

Google Week, Day 2: the opportunity for brands with Google display ads

All this week I’m blogging about Google. Monday’s post was on the central place of search in marketing today. Today’s topic is display: the Google Display Network is the largest network, highly targetable, and has lowest cost of entry. And more. Future posts will be on mobile, video, YouTube, social media, analytics, and the Google […]

Google Week, Day 1: Search marketing

This is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. This week I’ll be posting new thoughts on […]