Category Archives: Facebook

And now your Facebook posts will get even fewer views


A couple weeks ago Facebook made an announcement that they are changing their news feed algorithm to emphasize posts from friends and family over those from brands and publishers because that’s what people prefer to see.

It’s not uncommon for people to Like over 100 brand and interest pages, and the median number of friends is 200. If even a few of those friends are active in posting it’s impossible for a person to see everything. So Facebook needs to prioritize and personalize what you see. Continue reading

Random! How’d my Facebook post get over 200,000 Likes?


“Talking About” is one of Facebook’s most important brand page metrics; they consider it so important that they place it at the top of each page, right next to its name and the number of page Likes.

Recently a small “vanity” page I created had more people talking about it than the Best Buy, Southwest Airlines, and Microsoft pages – combined. Continue reading