Category Archives: Influencer marketing

Three ways to get an influencer to promote your product

Influencer marketing involves getting key industry influencers to promote your products. Every industry has influencers. They can include reporters, analysts, VCs, etc. In this tip I’m talking about social media influencers. Getting Kim Kardashian West, with her 46 million Twitter followers, to carry your brand’s handbag into an event is an example of influencer marketing. […]