Category Archives: Innovation

HubSpot IPO highlights the challenge for all marketing technology companies

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]

Marketers are suffering from Innovation Overload, and what we can do about it

For a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. I believe that […]

Digital Innovators: the Digital Immigrants who explored and created our modern world

“My grandkids often beat me at Rock Band. And I say, ‘You may beat me at Rock Band, but I made the original records, so shut up!’” – Paul McCartney Often you see the world divided between “digital natives”, the young people who grew up using digital technology and are incredibly comfortable and facile with […]