Category Archives: marketing automation

HubSpot IPO highlights the challenge for all marketing technology companies

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HubSpot logoCongratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading

Marketers are suffering from Innovation Overload, and what we can do about it

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Change Ahead signFor a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. Continue reading