Category Archives: marketing automation

HubSpot IPO highlights the challenge for all marketing technology companies

Share

HubSpot logoCongratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading

Marketers are suffering from Innovation Overload, and what we can do about it

Share

Change Ahead signFor a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. Continue reading

Marketing automation lead scoring can lead to sales and marketing love

Share

Renaissance painting of Cupid in thoughtIn many B2B companies sales and marketing don’t get along very well. Often marketing thinks that sales doesn’t understand what it does and doesn’t respect the leads that it generates, and sales thinks that marketing generates very poor quality leads that are a waste of time to follow up on. Continue reading