Category Archives: marketing strategy

The two most important factors in direct marketing success

A lot of digital marketing is a form of direct marketing. And because of the experience of firms in doing direct mail and other forms of direct marketing we know what are the most important factors in successful direct marketing campaigns. The most important factor is the list: getting your marketing in front of the […]

Are you losing the sale before the first buying team meeting?

In most companies buying decisions are made by teams of several people. Research by Bob Johnson of IDG Connect and Kim Wallace of Wallace and Washburn shows the critical importance of being a preferred vendor before the team’s very first meeting. In their research of thousands of buyers they found that 97% had a favorite […]

What’s important to you?

Virtually all marketing channels and software programs now provide some data about the results for your campaigns, such as: Email opens, clicks and forwards Online ad impressions and clicks Social media shares, comments, and likes Event and session attendees And that truly is the tip of a very large iceberg. The real question is what’s […]

Sometimes the old ways are still the best ways

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend. That means, though, that close to 70% of advertising dollars are still spent on traditional media. The most important question still is: Where is your audience? If you can reach them through […]

download sales and marketing best practices ebook

Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

Conversion optimization is the keystone to digital revenue generation

Conversion optimization is one of the most important elements of an effective revenue generation program. Your prospects are seeing thousands of commercial messages every day. If you are effective in getting them to not just notice you but to respond to your messages and come to your website, you have to help as many as […]

HubSpot CMO Mike Volpe talks about the Why and How of inbound marketing

Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG […]