This should be a golden age of marketing.
More channels and tools exist to reach, persuade and gain customers than ever before. A new channel – social media, mobile, the Internet of Things, etc. — is added seemingly every year. Thousands of companies now offer some flavor of marketing technology in dozens of categories. Many studies have shown that companies that market more grow faster.
But the result of this upheaval for many marketers is a feeling of innovation overload. They are constantly bombarded with conflicting claims from vendors. They understandably don’t even know what all of those dozens of channels and types of martech do, let alone how to use them to produce optimal results.
The Bullseye Marketing FrameworkSM is my response to this challenge.
Stories are far better at activating the emotions of customers than data. People are built to respond to stories. So put your messages into a narrative.
Some of the best, recent Super Bowl ads tell stories: Continue reading
In online advertising you either pay by click (CPC = cost per click) or impressions (CPM = Cost Per Thousand, “M” being the Roman numeral for thousand. This method has been around for a long time).
But what is an online impression? Continue reading
A lot of digital marketing is a form of direct marketing. And because of the experience of firms in doing direct mail and other forms of direct marketing we know what are the most important factors in successful direct marketing campaigns. Continue reading
In most companies buying decisions are made by teams of several people. Research by Bob Johnson of IDG Connect and Kim Wallace of Wallace and Washburn shows the critical importance of being a preferred vendor before the team’s very first meeting. Continue reading
Virtually all marketing channels and software programs now provide some data about the results for your campaigns, such as:
- Email opens, clicks and forwards
- Online ad impressions and clicks
- Social media shares, comments, and likes
- Event and session attendees
And that truly is the tip of a very large iceberg. Continue reading
Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.
That means, though, that close to 70% of advertising dollars are still spent on traditional media.
The most important question still is: Where is your audience? Continue reading
Marketing is not an island. Truly valuable (to their companies) marketers aren’t focused on marketing metrics such as increased web traffic, low cost per clicks and social shares, they’re focused on contributing to the company’s revenue growth and profitability. And to do that they need to work closely with sales. Continue reading
If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others.
Conversion optimization is one of the most important elements of an effective revenue generation program. Continue reading