Category Archives: marketing technologist

HubSpot IPO highlights the challenge for all marketing technology companies

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]

Interview with Scott Brinker: The new role of a chief marketing technologist

This interview also appeared on the IDG Connect Marketer blog. I recently talked with Scott Brinker, the co-founder and CTO of ion interactive. He is a thought leader in the area of marketing technology, blogging at http://chiefmartec.com/ and speaking at many conferences. His Marketing Technology Landscape Supergraphic, which he put out in January of this […]