Usually I am recommending that you have ads with strong calls to action for an offer (sign up for our webinar, download our market brief, get our infographic, etc). Those lead people to click, complete forms, give you their contact information, and enable you to further market to them.
However, you can use Google AdWords inexpensively to grow awareness by running display network ads that you pay for on a cost per click (CPC) basis that don’t have any calls to action at all. Continue reading
In online advertising you either pay by click (CPC = cost per click) or impressions (CPM = Cost Per Thousand, “M” being the Roman numeral for thousand. This method has been around for a long time).
But what is an online impression? Continue reading
This would seem like common sense, but common sense is not always so common:
Don’t advertise so much that you’re annoying your customers. Continue reading
This is the third part of my week-long series on Google. On Monday I talked about Google’s dominant role in search marketing and on Tuesday about Google’s industry-leading display advertising. Continue reading
Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). Continue reading
Firefox has announced that this summer it will be changing the default privacy settings on the browser so it only accepts cookies from sites that you visited personally. Continue reading