Category Archives: remarketing

Google Week, Day 2: the opportunity for brands with Google display ads

All this week I’m blogging about Google. Monday’s post was on the central place of search in marketing today. Today’s topic is display: the Google Display Network is the largest network, highly targetable, and has lowest cost of entry. And more. Future posts will be on mobile, video, YouTube, social media, analytics, and the Google […]

Google Week, Day 1: Search marketing

This is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. This week I’ll be posting new thoughts on […]

When it comes to digital marketing, forget industry benchmarks and focus on ROI

Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). And the reality is that, unless you are Google, it may be impossible to know how your […]