Category Archives: sales management

download sales and marketing best practices ebook

Download “Modern Sales and Marketing Best Practices” ebook

If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others. Here are just a few examples of their ideas: This ebook […]

Interview with Jill Rowley: Social selling – the intersection of sales and marketing

A shorter, edited version of this interview appears on the IDG Connect Marketers blog. Social selling lives at the interaction of sales and marketing and Jill Rowley has become one of its most public and vocal proponents. Jill started her sales career at Salesforce.com in 2000 when it was a start-up and she was new […]

How to beat your team’s sales quota, part five: Aligning Sales and Marketing

This is the final piece in our five-part series on beating your team sales quota. Earlier posts are on hiring new sales reps, onboarding the reps, setting the quota, and culture, managing and coaching. Joint work between Sales and Marketing is key to growing sales and exceeding quota. According to a study by Demand Metric, 68% of […]

The value of a sales and marketing audit

A sales and marketing audit, one of the services that revenue + associates provides, supplies a company with insights into the strengths, weaknesses, opportunities and threats of its sales and marketing strategy and operations. It can be a valuable first step in a company increasing revenues and profits through measurable improvements in its sales and […]

How to beat your team’s sales quota, part four: Culture, managing and coaching

This is the fourth part in a series on beating your team sales quota. Part one is on hiring new sales reps, part two is on onboarding the reps, part three covers setting the quota and the last part is on aligning sales and marketing. “You can’t teach a kid to ride a bike at a seminar.” –David Sandler, […]

Lies, damned lies, and sales and marketing statistics

“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain These are all statistics about sales and marketing that I’ve run across recently. I think that they’re pretty much useless… Inbound marketing practices produce 54% more leads than traditional outbound practices. It takes an average of five […]

How to beat your team’s sales quota, part three: Setting the quota

This is the third part in a series on beating your team sales quota. The other parts are on hiring new sales reps, onboarding the reps, culture, managing and coaching, and aligning sales and marketing. Okay: so you’ve hired good people and given them a thorough onboarding and training. However, if most individual reps and teams […]