Category Archives: search engine optimization

long tail illustration

How to improve your search engine ranking


When looking for information on a new product or service, whether as consumers or for the company that they work at, the first place many people go is Google. A much smaller number may go to Bing or another search engine, but on the websites that I’ve worked on the analytics typically show that 80-90 percent or more of search traffic is from Google. So getting the highest possible ranking on Google can be very important in driving new people to your site who are looking for what you sell – now. Continue reading

How responsive Web design can aid your search engine optimization


RWD Boston GlobeI’ve rarely seen a Web design trend sweep in as rapidly as responsive Web design has. And while many people think RWD just has to do with making sites more readable on tablets and smartphones, Kristina Kledzik wrote a very perceptive piece on the SEOmoz blog a few weeks back on how it can help a site’s SEO, too. Continue reading