Category Archives: search marketing

long tail illustration

How to improve your search engine ranking


When looking for information on a new product or service, whether as consumers or for the company that they work at, the first place many people go is Google. A much smaller number may go to Bing or another search engine, but on the websites that I’ve worked on the analytics typically show that 80-90 percent or more of search traffic is from Google. So getting the highest possible ranking on Google can be very important in driving new people to your site who are looking for what you sell – now. Continue reading

Google Week, Day 1: Search marketing


Google logoThis is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. Continue reading