Category Archives: search

Google Week, Day 1: Search marketing

This is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. This week I’ll be posting new thoughts on […]

Use hashtags (duh)

OK, I feel really stupid about this. It’s not like I don’t know about hashtags, and haven’t used them on Twitter for years. (They’ve more recently been added to Facebook, the MeToo Network, but it’s not clear that they’re very popular or effective there.) In general my feeling was that they were best used for […]