Category Archives: SEO

long tail illustration

How to improve your search engine ranking

When looking for information on a new product or service, whether as consumers or for the company that they work at, the first place many people go is Google. A much smaller number may go to Bing or another search engine, but on the websites that I’ve worked on the analytics typically show that 80-90 […]

J’accuse: Some SEO services providers are fraudsters

I’ve run a digital marketing agency for a dozen years where we built websites and consulted with clients on SEO – producing some great improvements in search traffic for many clients in the process — and I’ve sold digital marketing services for two other leading, reputable agencies. So I’m very familiar with the whole world […]

When it comes to digital marketing, forget industry benchmarks and focus on ROI

Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). And the reality is that, unless you are Google, it may be impossible to know how your […]

Online marketing begins with listening

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and overcome their objections. We’ve all experienced clueless sales people who just launch into their pitch […]