Category Archives: social media

It’s easy to get a lot of followers on Twitter. So what?

It’s easy to get a lot of followers on Twitter. But that’s not what matters. Some people on Twitters have tens of thousands of followers, or even hundreds of thousands. A few very large consumer corporations, like Starbucks and Coca-Cola, and celebrities may have millions of followers, but for us mortals a few hundred thousand […]

Three ways to get an influencer to promote your product

Influencer marketing involves getting key industry influencers to promote your products. Every industry has influencers. They can include reporters, analysts, VCs, etc. In this tip I’m talking about social media influencers. Getting Kim Kardashian West, with her 46 million Twitter followers, to carry your brand’s handbag into an event is an example of influencer marketing. […]

Two tools to professionalize your social media marketing

You don’t need to post to Facebook, Twitter and other social media platforms in real time; you can schedule them in advance. There are many tools that support this, including marketing automation platforms and enterprise social media tools. If you’re just getting started with it, though, you might want to check out Hootsuite and Sprout […]

Ann Handley interview: Content marketing is still the best way for a brand to tell its own story

Ann Handley is the Chief Content Officer of MarketingProfs. In fact, as far as she knows she was the first person in the world with the title Chief Content Officer. She is the co-author of Content Rules and the author of Everybody Writes, which is due out this September. A shorter version of this interview […]

Why sales reps should blog. And tweet. And follow. And…

Sales reps are busy people, right? We need to be spending all of our time researching, cold calling, and meeting with prospects, right? Wrong. We also need to actively participate in the online conversation. Sales reps should blog for several reasons. For of all, to write an original post you need to keep up with […]

How I added over 100 Twitter followers in one day, and why I’ll never do that again…

There’s a feeling among many on Twitter that having a large number of followers is good, period. But Twitter is like any other form of communication: each person and company will have its own audience and objectives. For some, having a deep connection with 500 or 1,000 people will be more important and productive than […]