The Internet has dramatically changed the customer journey for B2B and B2C customers. In some B2C industries it’s virtually eliminated the function of the sales person (remember travel agents?), and in others it’s presented sales people with a far more educated prospect and complex sales process. Continue reading
Yesterday was certainly a sad day for Boston. Continue reading
Last summer I decided I wanted to move to a different company and the way that I used LinkedIn to quickly get a new job illustrates how different job hunting is today from just a few years ago. Continue reading
“Talking About” is one of Facebook’s most important brand page metrics; they consider it so important that they place it at the top of each page, right next to its name and the number of page Likes.
Recently a small “vanity” page I created had more people talking about it than the Best Buy, Southwest Airlines, and Microsoft pages – combined. Continue reading