The amount of content (blogs, videos, infographics, webinars, market research, etc. etc.) being developed is increasing so rapidly that you could call it a tsunami. Unless you’re one of the fortunate few who’s in an industry where your competitors are not yet generating much content, it gets harder and harder every day to get your content noticed.
The best answer to this problem is quality.
Ann Handley is the Chief Content Officer of the marketing education site Marketingprofs. She says that she was the first Chief Content Officer in the world. And in an interview I did with her she says that the question that you should ask yourself before creating content is “Would your customers thank you for that content?”
If your content is something that prospects and customers could find in 20 or 100 other places on the Internet, how is that helping them or differentiating you? How is it creating a preference for your company?
That’s a pretty high bar, but it’s worth setting.