Don’t give out green hats in China

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Today is St. Patrick’s Day and it’s time for the wearin’ of the green! Or not.

In China “wearing a green hat” is an expression for a man being cheated on by his wife or girlfriend, because the Chinese word sounds similar to the word for cuckold.

I recently heard a Western spirits and alcohol rep describe how he learned that the hard way.

As we market globally we need to be aware of and sensitive to these cultural differences. Large companies do it with local offices and agencies, but many smaller and mid-sized companies have their marketing departments in the U.S., and maybe Europe (where there are cultural/language differences, too) and have to put extra effort into this.

PS: This is the poster from a Chinese movie about men being cheated on

Chinese green hats movie poster