Know your marketing TLAs (Three-Letter Acronyms)

  Written by Louis Gudema

Key marketing TLAs (Three-Letter Acronyms)

ABM Account Based Marketing
ACV Annual Contract Value
AOV Average Order Value
API Application Programming Interaface
ARR Annual Recurring Revenue
B2B Business to Business
B2C Business to Consumer
CAC Customer Acquisition Cost
CEO Chief Executive Officer
CFO Chief Financial Officer
CMO Chief Marketing Officer
CMS Content Management System
CPC Cost Per Click
CPL Cost Per Lead
CPM Cost per thousand
CRM Customer Relationship Management (software)
CRO Conversion Rate Optimization
CRO Chief Revenue Officer
CTR Click Through Rate
DAM Digital Asset Management
DMP Data Management Platform
DSP Demand Side Platform
EMS Event Management Software
ICP Ideal Customer Profile
KPI Key Performance Indicator
LTV Lifetime Value
MAP Marketing Automation Platform
MCM Marketing Campaign Management
MQL Marketing Qualified Lead
MRR Monthly Recurring Revenue
PPA Pay Per Acquisition
PPC Pay Per Click
ROI Return on Investment
SEM Search Engine Marketing
SEO Search Engine Optimization
SMM Social Media Marketing
SQL Sales Qualified Lead
URL Uniform Resource Locator
VOC Voice of Customer
YOY Year Over Year