Tag Archives: advertising

Sometimes the old ways are still the best ways

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend. That means, though, that close to 70% of advertising dollars are still spent on traditional media. The most important question still is: Where is your audience? If you can reach them through […]

Enough already with the advertising, Or, How to really annoy your customers

This would seem like common sense, but common sense is not always so common: Don’t advertise so much that you’re annoying your customers. On Sports Illustrated’s Monday Morning Quarterback section, this six minute, twenty-six second video has seven ads for Microsoft Windows: one at the beginning and six fly-ins of a Windows 8-like layout that […]

Google Week, Day 3: Google dominates mobile even more than desktop

This is the third part of my week-long series on Google. On Monday I talked about Google’s dominant role in search marketing and on Tuesday about Google’s industry-leading display advertising. Tomorrow will be about video, YouTube and social media, and a second post on analytics, and Friday will be about the Google corporate culture and […]