Tag Archives: analytics

What’s important to you?

Virtually all marketing channels and software programs now provide some data about the results for your campaigns, such as: Email opens, clicks and forwards Online ad impressions and clicks Social media shares, comments, and likes Event and session attendees And that truly is the tip of a very large iceberg. The real question is what’s […]

Quick wins for new heads of marketing (and everyone else)

I recently wrote about the information a salesperson can learn about a company in just a few minutes before responding to a new inbound lead. Heads of marketing starting at a new company will be faced with many strategic and long-term challenges, but they too have quick-win opportunities that they can take advantage of in […]

Random! How’d my Facebook post get over 200,000 Likes?

“Talking About” is one of Facebook’s most important brand page metrics; they consider it so important that they place it at the top of each page, right next to its name and the number of page Likes. Recently a small “vanity” page I created had more people talking about it than the Best Buy, Southwest […]