Tag Archives: blogging

Quick wins for new heads of marketing (and everyone else)

I recently wrote about the information a salesperson can learn about a company in just a few minutes before responding to a new inbound lead. Heads of marketing starting at a new company will be faced with many strategic and long-term challenges, but they too have quick-win opportunities that they can take advantage of in […]

Use hashtags (duh)

OK, I feel really stupid about this. It’s not like I don’t know about hashtags, and haven’t used them on Twitter for years. (They’ve more recently been added to Facebook, the MeToo Network, but it’s not clear that they’re very popular or effective there.) In general my feeling was that they were best used for […]