Tag Archives: change management

HubSpot IPO highlights the challenge for all marketing technology companies

Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. At the same time, HubSpot faces the challenge of all marketing technology companies: the low adoption rates for their products. […]