Tag Archives: content strategy

Choice: the secret sauce that powers content marketing

I recently interviewed Jamie Scheu, Vice President, Associate Director of Content at Hill Holliday about content marketing. The fact that we choose what to view, read and interact with as a result of content marketing, rather than having messages thrust upon us as in traditional advertising, makes a huge difference to what we think of the products and […]

The oxymoron of content strategy

This post was originally published on the ISITE Design CMS Myth blog. The other day I had the opportunity to connect with Bob Johnson, Vice President and Principal Analyst at IDG Connect after attending a local SMEI Boston meeting. Years before “customer experience” became a household phrase, Bob was VP of the Customer Experience Practice […]