Tag Archives: Google AdWords

How to build awareness with free Google AdWords impressions

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Usually I am recommending that you have ads with strong calls to action for an offer (sign up for our webinar, download our market brief, get our infographic, etc). Those lead people to click, complete forms, give you their contact information, and enable you to further market to them.

However, you can use Google AdWords inexpensively to grow awareness by running display network ads that you pay for on a cost per click (CPC) basis that don’t have any calls to action at all. Continue reading