Tag Archives: Google

Sometimes the old ways are still the best ways

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Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.

That means, though, that close to 70% of advertising dollars are still spent on traditional media.

The most important question still is: Where is your audience? Continue reading

Google Week, Day 5: The Google corporate culture that makes it all possible

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Google staff people - GooglersThis is the conclusion of my five-day series on Google. Previously I’ve looked at Google’s #1 position in search and search advertising, display advertising, mobile search and advertising, video ads, YouTube, and its rising presence in social media (YouTube is both a video and a social media site), and analytics. Continue reading

Google Week, Day 1: Search marketing

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Google logoThis is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. Continue reading