Tag Archives: innovation

Marketers are suffering from Innovation Overload, and what we can do about it

For a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. I believe that […]

Digital Innovators: the Digital Immigrants who explored and created our modern world

“My grandkids often beat me at Rock Band. And I say, ‘You may beat me at Rock Band, but I made the original records, so shut up!’” – Paul McCartney Often you see the world divided between “digital natives”, the young people who grew up using digital technology and are incredibly comfortable and facile with […]

First-movers rarely win, but a superior customer experience can

“Picasso had a saying, ‘Good artists copy; great artists steal.’ And we have always been shameless about stealing great ideas.” – Steve Jobs The other day the staff of the Boston ISITE office was kicking around ideas for a new ISITE Labs project, but with over 800,000 iOS apps now having been released (about 100,000 […]