This should be a golden age of marketing.
More channels and tools exist to reach, persuade and gain customers than ever before. A new channel – social media, mobile, the Internet of Things, etc. — is added seemingly every year. Thousands of companies now offer some flavor of marketing technology in dozens of categories. Many studies have shown that companies that market more grow faster.
But the result of this upheaval for many marketers is a feeling of innovation overload. They are constantly bombarded with conflicting claims from vendors. They understandably don’t even know what all of those dozens of channels and types of martech do, let alone how to use them to produce optimal results.
The Bullseye Marketing FrameworkSM is my response to this challenge.
In most companies buying decisions are made by teams of several people. Research by Bob Johnson of IDG Connect and Kim Wallace of Wallace and Washburn shows the critical importance of being a preferred vendor before the team’s very first meeting. Continue reading
Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.
That means, though, that close to 70% of advertising dollars are still spent on traditional media.
The most important question still is: Where is your audience? Continue reading
I recently talked with Jeanne Hopkins, Senior Continue reading
For a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. Continue reading
For years Google has been proving by example that it believes in traditional marketing channels. Continue reading