Tag Archives: marketing technology

Use Cases: The first step in choosing your marketing technology tools

There are literally thousands of companies providing some flavor of marketing technology in dozens of categories such as software to help manage email marketing, social media, advertising, conversion optimization A/B testing, predictive analytics and on and on. I’ve written reports on martech vendors for The Real Story Group. Continue reading

HubSpot IPO highlights the challenge for all marketing technology companies

HubSpot logoCongratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading