Tag Archives: marketing

Lies, damned lies, and sales and marketing statistics

“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain These are all statistics about sales and marketing that I’ve run across recently. I think that they’re pretty much useless… Inbound marketing practices produce 54% more leads than traditional outbound practices. It takes an average of five […]

Why the marketing for “Anchorman 2” failed

Unless you’ve been living under a rock for the past two months, you knew that a new “Anchorman” movie was coming. The marketing campaign was extraordinary, even by Hollywood standards. It included: Ron Burgundy, the lead “Anchorman” character played by Will Ferrell, doing humorous ads for Dodge Durango which were viewed on TV and YouTube […]